HOW TO DESIGN ATTENTION-GRABBING BROCHURES, CATALOGS, ADS, NEWSLETTERS AND REPORTS
In this seminar you'll learn...
Eye flow—keeping readers riveted to the page
Graphic secrets for getting skimmers to look, stop and read
Ways to add interest with illustrations, clip art and other graphic elements
How to create reader-friendly charts
And much more!
Innovative design techniques, layouts that grab your readers´ attention, enhancing your message with design tricks the pros use ... you´ll find these and so many more elements of successful design right here in our workshop. Don´t let boring design and "designer´s block" stop you from producing top-quality materials ever again. The tools you need to inject excitement into every document you design is only one day of training away.
WORKSHOP AGENDA
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Program hours: 9 a.m. – 4 p.m.
Preparation: The key that separates design rookies from pros
10 key questions to ask before plunging into a design
What´s your goal? To sell, inform, persuade, educate?
Extra planning steps that will pay off big-time later
The hallmarks of a great design
Discover who your audience is and what it needs from you
Designing for a diverse audience—the rules are different
First impressions: How to make a splash in 5 seconds or less
How to tell the difference between good—and bad—design (it may not be as obvious as you think)
Holding your readers´ attention—you´ve got the power!
Words alone are not enough—how to communicate graphically to ensure they "get it"
The ABC´s of desktop design—creating a show-stopping document has never been so easy
The ground rules for achieving a consistent look across all your company´s publications
And the winner is ... examples of winning design in ads, brochures, newsletters and more
Eye flow: What you need to know to keep readers riveted to the page
Harmony: To achieve it, weed out elements in your design that don´t fit
Clever ways to handle balance and proportion—and create visual energy
Graphic tricks for getting skimmers to look, stop and read
Too much text? How to lighten things up with boxes, sidebars and callouts
Creating and using thumbnails—a designer´s best friend
How to design headlines and subheads that don´t just sit there but reel readers in
White space: The most powerful—and underused—graphic tool of all
The desktop designer´s "Hall of Shame"—avoid these disasters at all costs!
Typography secrets and solutions—what works, what doesn´t—and why
Sans serif or serif type? Where many designers go wrong
When all caps are OK and when upper and lowercase is better
Selecting type with an attitude to produce the effect you want
Reverse type: The benefits and drawbacks
Transfer printer fonts legally
A rule of thumb when mixing point sizes on a page
Selecting type size: Make-it-or-break-it factors
Matching a typeface to the image you want: Advice you shouldn´t be without
Extreme design! How to create stop-´em-dead layouts using only type
Getting the best results when mixing typefaces
Sloppy punctuation mistakes that spoil a professional image
The incredible power of captions—when placed correctly
Cool tips for using bold, italics and underlines
Understand all that´s involved in proper leading, tracking and kerning
Justified, unjustified, centered? Factors to consider
Create great-looking, special documents you can brag about
The 5 commandments for designing functional and eye-pleasing newsletters
How to double the readability and visual power of catalogs
Tips for designing professional-looking brochures that get the results you want
Liven up dull presentation materials in a matter of minutes
Are you winging it when determining the size of ads, brochures and newsletters?
Eliminate monotony in proposals and reports—and wake up readers
Designing ads with punch and sizzle
A crash course on designing Web page layouts
Oops! Mistakes you don´t want to make when positioning corporate logos
Maximizing color—your ultimate communication tool
Tapping into the unbelievable psychological power of color
Get luscious color—on a budget
How and where to add color for the greatest impact
Spot color, four color, duotone? Consider this before deciding
Combining colors effectively—mystery solved!
Avoid embarrassing abuses of caps, dingbats and wingdings
Achieving trouble-free backgrounds and screens
Inside desktop publishing´s toolbox of special effects
Addicted to graphics? Know when you´ve gone overboard
Enter the world of graphics and imagine the possibilities
The unwritten rules for handling clip art
Getting more oomph from illustrations and other graphic elements
Sizing and positioning graphic elements—what you don´t know could hurt you
Why some chart formats are better than others
Recognizing when you´re better off without the graphics
What makes a good photograph—and why
How to create graphs that are reader-friendly—and look good
The building blocks of layouts that get noticed
A helpful checklist to be sure you haven´t overlooked an essential page ingredient
20 design mistakes beginners, unfortunately, often make
3 qualities of every effective layout
How to magically pull type, text, color and graphics together to create an unforgettable mood
How to tap into an endless supply of creative ideas
How to know when your own laser printer—or a service bureau—is your best bet
Issues to clear up with printers and service bureaus early on—before you reach crisis level
Where to turn when the printed piece is NOT what you expected—never go in without "Plan B"!
Push your design performance with technologies within fingertip reach
Put the power of digital cameras to work for you
Web layout tools for beginners
Are they real or computer-generated? Creating eye-stopping images with Illustrator®, Photoshop® and other image-manipulation software
Mac® or PC for layout? What the debate is really all about
What you can do with Quark®, PageMaker® and other layout packages
Scanner tips: Achieving quality images is as easy as 1-2-3
Getting your money´s worth from CD-ROMS, tape backup units and peripherals
The latest trends in design software and technologies ... tools for making your job easier
CEU Credits: 0.5
CPE Credits: 6
Field of Study: Marketing
NASBA#: 107691
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1-800-867-4340
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