In this conference you'll learn...
Keeping your cool and connecting with even the "worst" customers
How to gain the upper hand in every transaction
Hidden gold: How to turn complaints into profits
Why believing "the customer is always right" is always wrong!
What is it that customers really want? Quick response? Instant information? Friendly dialog? All of that, and more! When customers are pleased, they´re likely to spend about 10% more on your product or service plus call again. But if they think they haven´t been treated right, they´ll tell everyone who´ll listen about their bad experience. In this conference—for customer service reps and customer service managers and supervisors—you´ll learn hundreds of techniques and tips for effectively and successfully dealing with customers and improving your success while reducing stress.
Design your day to meet your unique needs. We´ve packed a lot of information into just one day ... so feel free to move in and out of these two tracks and 10 dynamic sessions. It´s your conference—don´t miss a thing!
OPENING SESSION: 9:00 - 9:35 p.m. — What´s coming next in customer service ... are you ready?
TRACK ONE: Creative Solutions to Your Toughest Customer Service Challenges
Session 1: 9:50 - 10:40 a.m.
Understanding personality types—the secret to working with any customer
It´s easy to deal with people who are just like you. But when a customer has a personality different from yours—and acts and thinks differently than you do—your job gets tougher. This fascinating session will help you understand what makes each customer tick and—more importantly—how to adapt your approach to bring out the best in even the "worst" personalities. What you learn here will help you connect with customers much faster and open communication doors that were previously shut tight.
The most important thing to remember about personality types
Understanding the most common customer personality types and the best approaches for improving relationships with them
How to handle the domineering, demanding "Focuser" personality—getting through is 90% of the battle
A powerful exercise to help you seamlessly match your communication approach to the customer´s personality
Face-to-face vs. phone service—know the distinct differences and excel at each
Session 2: 10:55 - 11:45 a.m.
Stop pushing, start selling ... how to increase sales—with decreased stress!
You don´t need to be a bulldozer to be great at sales. You do need to listen, read the signals customers send, interpret their needs and build credibility—"soft" selling skills even the most mild-mannered will feel comfortable using. Learn how to gain the upper hand in every transaction, overcome objections and effortlessly and transparently up-sell, for better bottom-line results than ever before.
Rate your "Selling Quotient"—and take the first step up the ladder to sales success
Does the thought of up-selling make you cringe? Get the ball rolling with these easy—and painless—tips
Get set, GO: Reading the verbal and nonverbal signals that clue you in to a customer´s readiness to buy
The amazing "Power Plan" for eliminating communication barriers that drive a wedge between you and the customer
Don´t lose the sale when your customer seems indecisive and reluctant ... turn the tables and close the deal!
Session 3: 1:00 - 1:50 p.m.
Speaking their language: Word choices and verbal cues that´ll have customers eating out of your hand
You´re busy, tired and stressed. Even so, you can´t afford to sound snippy or let the wrong word slip out—it will alienate your customer on the spot. This insightful session will raise your awareness of the critical role your voice, word choices and verbal cues play in creating successful transactions. You´ve been told many times to "speak the customer´s language." Now learn exactly how—and experience how relieved your customers will be to finally find someone (you!) who understands them.
How the thoughtless use of certain words can destroy relationships you´ve worked hard to build
10 short and sweet phrases that´ll put a smile on any customer´s face (and put them in the buying mood)
You hear this all the time in customer service—but don´t YOU ever say it
Believe it! Why it´s OK—even smart—to ask the customer questions (even "dumb" ones)
Influencing and persuading with just the right touch: Using the "The I´s Have It" approach
Session 4: 2:05 - 2:55 p.m.
Do your customers ask for you by name?
When was the last time a customer asked for you by name? Good news—it´s really not that hard to turn customers into YOUR repeat customers who remember you and seek you out. In fact, you have complete control over your ability to do so. Join us in this session and learn what you could be doing better to personalize your service, keep yourself in the front of your customers´ minds and, yes, ignite your individual sales.
6 things you can do starting today to keep your customers
Answering the important question "How can I underpromise and overdeliver?"
How to throw in "a little extra something" to please customers so completely they can´t help but return
Does the first impression you make improve or impede the transaction that follows?
Providing "remember me" personalization—go ahead, come out from behind the counter and do the unexpected
Session 5: 3:10 - 4:00 p.m.
Why believing "The customer is always right" is always wrong!
In the real world, customers sometimes are wrong—on top of being rude, unreasonable and obnoxious. If you feel like showing customers like these the door, this session´s for you. You´ll learn a new, realistic way to think about complaints and complaining customers and put them in perspective. Learn how to offer alternatives, give customers choices and focus on what you can provide—not what you can´t.
Recognizing when customers are bad for your business and should be "fired"
The problems that arise when abusive customers demand—and get—better treatment than "nice" ones
The case for putting employees—not customers—first
How to say "no" to those frustrating repeat complainers—and save the relationship
Are you letting customers boss you around? How to change this destructive pattern by turning them into partners
TRACK TWO: Remembering to Be Good to Yourself Too
Session 1: 9:50 - 10:40 a.m.
Where do I go from here? How to get noticed and get ahead
So ... you want to move up ... take on new challenges ... enjoy greater status. You´ve come to the right place. This upbeat session is full of real-life advice to help you climb whatever ladder you´re looking at and prepare to capitalize on that golden opportunity when it occurs. You´ll learn tips, do´s and don´ts and a variety of practical tactics you can craft into your personal career builders. This may truly be the only get-ahead resource you need!
Having trouble getting out of your comfort zone? Take this "Can I Do It?" quiz and learn why
Power through association: Forming strategic alliances to speed up your professional growth
Success is an inside job: Identifying and claiming your inner strengths
How to set a goal, achieve it AND get credit for it
6 great ways to get ahead in your career—whether you move up or stay put
Session 2: 10:55 - 11:45 a.m.
Deflecting the sting of put-downs, criticism and attacks (everything you need to know you learned in kindergarten)
Even if you tell yourself to not "take it personally," it still hurts when you´re criticized or attacked by customers. But the wrong response or reaction can result in a lost customer and make you feel even worse. You´ll discover in this session that there are many ways to respond to angry or unreasonable customers that will result in a positive outcome for everyone. You´ll learn what it is customers really want (and how to provide it), how to respond without letting your professionalism down and more.
How to stop feeling like you´re "taking the blame" ... and build your own bulletproof shield
How to find the grain of truth in most criticism and grow from it
Become aware of and eliminate harmful passive-aggressive behaviors that mask your hurt feelings
The 5 levels of reaction to personal criticism ... find out where you stand
A surprising technique that takes a little self-control but is amazing in its ability to deflect the sting of criticism
Session 3: 1:00 - 1:50 p.m.
How to build rapport—and win respect—in 10 seconds flat
Those first few moments with a customer can set the stage for a positive, successful interaction or a negative confrontation—and which way it will go is mostly up to you! In this session, you´ll master the art of making a good first impression, including little-known tips for projecting credibility, getting others on your side, gaining equal footing with the customer and much more.
How to master the art of making instant connections with customers
5 great ways to quickly get customers on your side
How to tap into the little things that mean a lot to customers
The critical difference between "you" and "I" messages and which to use to project honesty and sincerity
"Style stepping" ... master this technique to make customers feel comfortable and taken care of
Session 4: 2:05 - 2:55 p.m.
Help! I need an emergency attitude makeover!
So you don´t really believe you can love your stressful, demanding and sometimes frustrating customer-contact job? We´d like the opportunity to change your mind! Join us in this inspiring journey into the minds and thoughts of those amazing service reps with the ability to come in—and leave—with a smile and a winning attitude every day, no matter what. Discover their secrets to job fulfillment and find out how you can start getting more enjoyment out of your job ... and satisfy customers at the same time.
Do you sweat the little stuff? Here´s help in putting things in perspective
How you can dramatically alter your life by the way you think
How the "path of least resistance" can work magic in a service job
How your moods can affect your job, your success and your happiness
Session 5: 3:10 - 4:00 p.m.
When the answer must be "no"—how you say it is 99% of your success
In customer service, sometimes the answer must be "no" when what the customer wants simply isn´t possible for any number of reasons. Delivering news that customers don´t want to hear will become much easier and less stressful once you´ve attended this session and learned how to confidently and appropriately give customers "bad news," handle the situation when a customer won´t take "no" for an answer, find the option most likely to satisfy the customer and more.
You don´t have to be a doormat ... learn how to stand up for your company and still win customers
The difference between the hard "no" and the customer-friendly "no"
The fundamentals of assertive—not aggressive—behavior and how they apply to your job
How to fulfill customer needs without selling the store
CEU Credits: 0.5
CPE Credits: 5.5
Field of Study: Marketing
NASBA#: 107691